During the fall of 2013, I took MATH 215: Introduction to Statistics. At the end of the term, two other teammates and I did our final project evaluating where the best place would be to buy your textbook: the Carleton Bookstore, Amazon, or eBay. To do this, we obtained the list of available textbooks in the Carleton Bookstore and randomly chose a select number of books to then cross-reference prices in these three specific retailers. Besides these booksellers, we looked at the difference between new and old books as well as the difference between hard science and mathematics textbooks, and humanities and social science books. We can say with 95% confidence that the Carleton Bookstore is more expensive than Amazon and eBay both in the new and used market and eBay is more expensive than Amazon in the used market. As for science and mathematics textbooks, we can say with 95% confidence that in all retailers, both new and used, science and mathematics textbooks are overwhelmingly and significantly more expensive than humanities and social science textbooks.
Given on our statistical conclusion based solely on prices, I was interested to look at this information through an economic lens, specifically in terms of opportunity costs for the buyer. When buying through the Carleton Bookstore, the buyer may find it easier to buy their books at the bookstore because the bookstore has a good quantity of books (supply) and they are located at the heart of campus. This means that the implicit costs of time and energy are lower whereas, according to my final project, for both the new and used books, the Carleton Bookstore overcharges, meaning higher explicit costs. In contrast, with buying books online in general, it could be argued that there are more implicit costs with searching for a long time to find the book online as well as the waiting time before the book arrives. With this, there are lower explicit costs as the new and used books are cheaper (lower explicit costs). That being said and the Carleton Bookstore aside, when comparing online purchases of used books, eBay has higher explicit costs than Amazon. Additionally, in terms of the condition of the books themselves, the Carleton Bookstore would have a higher quality of books whereas the quality of books from vendors online is more questionable; this could add to the implicit costs of buying on either Amazon or eBay.
So, what conclusion do we draw from this? Based only on explicit costs, the buyer would be better off to buy books from Amazon and eBay, but, based on the opportunity costs (implicit costs), it would be perhaps better to buy books from the Carleton Bookstore. I think it is difficult to determine which option is better because it really depends on how the buyer weighs the importance of the implicit and explicit costs. So, when you need to buy a Shakespearean play or an Organic Chemistry textbook for this classes this fall, be sure to think about not only the explicit costs, but also the implicit costs that come with buying books from the Carleton Bookstore, Amazon, eBay, or anywhere else.